Hello, Samuel here!
If you are reading this, it is not too late. I am somewhere leading product design, aligning stakeholders, and building scalable enterprise systems that turn complexity into business impact.
Featured Work
Featured
Work
No one can miss you now
Designing a Scalable Access Management Platform for Small Businesses - B2B/B2C
Leading the end-to-end design of a multi-tenant system enabling secure, role-based access across users, devices, and sites.
Building The Centrios Design System
Championing the development of the Centrios’ design system as a foundational infrastructure, aligning cross-functional teams around a unified interaction model and enabling scalable product growth.
Building a Simplified Access Control MVP from the Ground Up
Leading the end-to-end design of a mobile-centric, hardware-integrated system that removes SaaS complexity while maintaining secure, role-based control.
Designed an AI-Driven Investment Platform for Long-Term Risk Intelligence
Owned the end-to-end UX design of a multi-asset broker platform integrating 5-year time-series forecasting to help investors evaluate return potential and risk through a responsive, human-centered web experience.
Featured
Work
No one can miss you now
Trusted Worldwide
Results I've delivered on multiple projects
Collaborating with
cross-functional disciplines to drive business growth.
+36%
Businesses Served: Partnering globally, we deliver tailored marketing solutions to meet diverse needs and goals.
83%
Monthly Website Visits: Our campaigns consistently drive significant traffic, boosting online presence and engagement.
$2M+
Gross Monthly Ad Spend: Managing substantial ad budgets, we optimize campaigns for high return on investment.
4.6/5
Countries with Active Clients: Operating globally, our strategies ensure effective market penetration across diverse regions.
About Me
I’m a Senior Product Designer with 8+ years of experience designing and scaling complex SaaS and enterprise platforms across web and mobile.
I operate at the intersection of systems, business, and design, shaping product experiences that balance usability, governance, and long-term growth. My work focuses on translating complex business rules, regulatory constraints, and multi-step workflows into scalable, intuitive systems that support how organizations operate.
At ASSA ABLOY Americas, I lead product design across enterprise access-control platforms, partnering closely with product, engineering, QA, and leadership to align stakeholders, shape product direction, and drive measurable outcomes. Through system-level workflow improvements and design standardization for the Centrios platform, I contributed to sustained growth in incoming activity, averaging 36% growth over time. I also led initiatives that reduced UI defects by 45%, improved design to development efficiency by 25%, and accelerated delivery speed by 67%, strengthening both product quality and team velocity.
I was also selected as an ASSA ABLOY Brand Ambassador, where I oversee the strategic adoption of the company’s brand refresh across products in the Americas, ensuring alignment between product experiences, brand standards, and cross-functional teams at scale.
Beyond execution, I operate as a design leader, facilitating alignment, mentoring designers, and establishing scalable systems that enable teams to deliver consistently at a high level. I bring a strong balance of product thinking, technical understanding, and business acumen to ensure design decisions drive real impact.
I’m motivated by complexity and the responsibility that comes with it. I focus on building resilient product ecosystems that scale across teams, customers, and evolving business needs.
Integrity
I protect the coherence of vision from strategy through execution, even under pressure.
Clarity
I believe reducing confusion through structure and simplicity is a core professional duty.
Stewardship
I take long-term ownership of outcomes, not just responsibility for tasks.
Depth
I prioritize substance, systems, and root causes over surface-level solutions.
Design Leadership
Sets clear direction and principles that enable teams to execute independently. Focuses on shipping high-impact work over perfect artifacts.
Systems and Product Thinking
Designs scalable, future-ready product systems rather than isolated features. Anticipates edge cases, operational impact, and long-term growth to reduce complexity and enable sustainable product evolution.
UI Design & Visual Systems
Creates clear, functional interfaces grounded in usability and system consistency. Designs UI patterns and components that scale across products while maintaining visual clarity and brand coherence.
User and Business Advocacy
Balances deep user empathy with commercial and operational goals. Translates user needs into solutions that drive adoption, efficiency, and measurable business outcomes.
Stakeholder Management
Partners effectively with product, engineering, leadership, and operations teams. Communicates design decisions with clarity, aligns competing priorities, and drives consensus in fast-moving environments.
Experience Strategy
Defines end-to-end product experiences aligned to user intent and business priorities. Shapes workflows, information architecture, and feature sequencing to deliver clarity and consistency across complex platforms.
UX Research & Insight Translation
Leverages user feedback, observation, and data to uncover friction and opportunity. Converts insights into actionable design improvements that enhance usability and task success.
Word On The Street
Brian Lieberman
General Manager, Centrios Platform
Samuel brings real ownership to his work. He’s thoughtful, invested, and always thinking beyond just the task at hand. He cares about the bigger purpose behind what we’re building. He ramps up quickly and adds value almost immediately, and his contributions consistently raise the bar for the team. I even shared this feedback with the VP because his impact deserved that visibility.
Nehal Patel
Senior UI/UX Specialist, ASSA ABLOY
Samuel elevated our design standards and challenged the team to move beyond safe patterns. His leadership encouraged more creative, strategically grounded, and thoughtfully executed solutions across the product.
Sunny Dhami
Director, Software Development, ASSA ABLOY
Samuel maintains a calm and measured presence, but his impact is undeniable. His work drives measurable outcomes and brings clarity to complex problems.
What Our Clients Are Saying...
Brian Lieber
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